There are many ways you can reach your subscribers. In other words, there are many ways in which to warm and convert your subscribers. What I am really saying is this; email marketing is fun, and here are some ways you can market effortlessly:
1. Market your product(s) (or other people's) through sales, etc.
2. Provide a series of informative articles
3. Answer your prospects' common questions
4. Teach an ecourse
5. Reward your customers/prospects with products for free, bonuses, gifts, etc.
6. Get feedback from your customers/prospects questions through surveys, etc.
7. Send them special reports
8. Send them your newsletter or ezine on a regular (or irregular) basis
Preload your autoresponder with messages once at intervals of your choice, and have these delivered to people who have subscribed. Track all your email campaigns via a neat interface. It can't get any better.
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